A lot of people are into selling products online these days. As an e-commerce website owner, it is quite obvious that you already have a selling plan on your mind. Whatever it may be, finding the current trending products to sell in the market can still be a tough task.
There is a lot of competition for e-stores these days as each day several aspirants join the bandwagon. Every seller wants to target the highest-selling products to maximize profits.
However, if you know which trending products to sell when and where you are a sure-shot winner.
Moreover, when you enter a market that is proven, the outcomes are mostly way better than what you would get by trying a new niche without any social evidence.
P.S. – I am using the Google trends tool to check the latest product trends and the Ubersuggest keyword tool to analyze the monthly search volume of a particular keyword. I have also used Ahrefs, Google Keyword Planner, and SEMRush to check a few statistics.
And, to learn how to sell products online, read my review on one of the best-selling e-commerce courses – amazing selling machine.
Anyhow, here is a list of the trending products to sell in 2020 (and definitely 2021) with ways to market them the right way.
Table of Contents
Trending Products to Sell in 2020
1. Dog Bed
Do you run an online pet essentials store? Then you must have dog beds on your list. They are selling like hotcakes. The ‘dog bed’ keyword has an insane monthly search of 165,000 worldwide.
Every dog parent wants to make his pawed-angel happy and comfortable. That is probably why there is so much demand for these beds. Notice the trending graph for the past 5 years. It is growing and growing in 2020.
Also, in addition to the dog bed, “dog beds” is another keyword with monthly searches of 165,000. However, as per the trends, the dog bed has a higher interest rate. So, it would be a better choice to market “dog bed”, however, “dog beds” is not bad either.
Now, there are many different kinds of beds for different needs of dogs. You even have heated ones to keep the pet warm and snug in the harsh winters. Some popular categories are orthopedic beds, memory foam beds, pillow beds, elevated & cooling beds, heated beds, covered beds, bolster beds, sofa beds, and large beds.
Also, if you are wondering how to market the product, in my opinion, SEO organic traffic is the best way to drive the target audience. However, for quick results, you always have the support of social media. You can leverage the power of Instagram in this case.
The platform will help you widen your reach if you team up with a pet-related fan page. The word will soon spread and you will have a lot of buyers for your product. This is the best thing to do if you are a newbie in the world of e-commerce.
Even better, you can take advantage of Paid Ads. According to the Ubersuggest tool, “dog bed” has more paid clicks than organic search results (refer to the image below):
Also, the age range that searches the products related to dog beds is between 35 to 44. So, try to target audiences in this range to drive better results. To start, you can run paid ads on Facebook and Instagram.
In addition, join Reddit groups that have been created for Pet lovers. You don’t need to directly start selling, rather upload a beautiful picture of your dog sitting on the bed. Simply, write a small piece of text mentioning the type of bed your dog is relaxing and enjoying on.
This gonna skyrocket your website and store traffic on autopilot. And, in turn, boost sales.
2. Yoga Mat
Fitness is essential for quality living and most people have understood that. A huge chunk of the population is actively into yoga these days. Fighting against Covid-19 and staying safe at home, definitely gives people an opportunity to meditate and stay fit.
Folks who couldn’t manage time to exercise are now onto it. And, it goes without saying that you need a yoga mat for that. See the amazing rising trends for the past 5 years worldwide:
So, what does it mean for you as an online marketer and e-commerce store owner? It means that you have a huge market for yoga mats and you don’t want to miss it, right?
Coming to the search volume, “Yoga Mat” has 90,500 monthly searches. The image below shows an almost equal number of clicks on search results and paid ads. So, try to capture the traffic from both sources.
SEO will take time but will gradually drive targeted web traffic once you achieve those top search rankings.
Also, although it is difficult to achieve search rankings for if you are starting it as a new niche, I still believe you can outrank the supporting search terms like which yoga mat is best (searches – 22,000), yoga mat with bag (searches – 6,600), towel for yoga mat (searches – 3,600) and many similar searches.
Each of these has its own search volume. So, it is the right time to take full advantage of the trending product.
Offer them in different styles and colors and see orders pouring in. Again, you need to be visible for that to happen and there is nothing better than social media for quick results.
Promote your product using the help of influencer marketing as well. You can choose micro-influencers in the fitness niche to mention your yoga mat on their Instagram stories, posts, or videos. A little investment from your end will take you a long way!
Also, don’t forget to participate and share your yoga mats on sites like ShareCare, HealthTap, YahooAnswers, and WikiAnswers. There is a great potential hidden behind the doors 🙂
3. Curtain Rod
Curtain rods are something everyone would want to have for their home. If you have a niche online store for home needs, your hot-selling product could be curtain rods.
The ones with an interesting but easy-to-mount design are trending these days. You have to choose something that is completely hassling free and can be fixed almost instantly. In short, to be able to sell your curtain rods in high volumes, you must be unique and creative.
Here is a quick snapshot of the trending niche:
In addition, it has an amazing monthly search volume of 110,000. Wow, isn’t it? Apart from this, you can drive traffic from both search and paid ads.
You can target search terms like “shower curtain rod”, “shower curtain with rod”, “bracket with curtain rod”, etc.
When buying ads, make sure you set your target audience with an age range between 35 to 54. And, for real fat traffic, target countries like the U.S., Australia, and Canada.
While you may not feel that Instagram is the perfect place for promoting home needs, curtain rods are currently trending on the photo-sharing platforms and Pinterest! However, you have Facebook as a good option as well.
4. Oat Milk
Veganism is in these days. Vegans usually are in search of dairy alternatives and currently one of the trending products to sell is oat milk. You will find a lot of people who can’t have dairy products or avoid it for some reason are going in for oat milk this year.
All the big brands (including Starbucks) have locked horns for it and this seems like the right time for you to jump into selling oat milk. If you look at the stats, you will find that the product has a wide reach globally.
The monthly search volume is 110,000 which is good enough. Moreover, it is an informational keyword with a wide scope.
If you own a blog along with an e-commerce store, you MUST highlight the “benefits of oat milk“, “oat milk recipes“, “nutrients in oat milk” and so on. This will help in bringing traffic to your website and lead to sales.
In addition, though paid ads do not look relevant to this group, you can market the product on social media sites like Pinterest, Instagram, and Facebook. Also, as always, SEO organic traffic is the best sustainable option. But, again, it may take time to rank your website in search results sooner.
5. Sports Bra
Sports bras are a must for modern-day women who love to sweat it out. You will always find them in the wardrobe of females on the go. After all, if you are not comfortable on the inside, how can you be confident on the outside?
No matter whether you are an avid runner or just a lover of athleisure, sports goods are a part and parcel of our daily routine. There is undoubtedly an increased focus on health and well-being these days and that is probably why the sporting goods industry is seeing an upsurge.
There is a consistent demand for sports bras as these are essentials. Once a buyer purchases them from your website and finds the bras satisfactory, she is likely to return to you more often.
Women commonly purchase from sites like Nike, Calvin Klein, Victoria Secret, etc. However, if your store offers a wide collection with different sizes, colors, and styles, you are sure-shot to attract them.
The niche has 110,000 monthly search volume. Like other products, it is difficult to beat the search engine rankings, however, you can target the supporting search terms. It is recommended that you market the sports bra by brand name. It is the popularity of the brand that sells the product.
As per Macquarie’s research, in 2014, the NPD Group valued the international sporting goods market at around roughly $318 billion. Between 2005 and 2014 it has seen an increase in annual sales of 4.3%. This year (2020) it will grow to be 5.6% and by 2023, there will be a steady rise in the demand for sports equipment, footwear, and apparel.
Make fan pages on Pinterest, Instagram, and Facebook. Update them frequently to keep your followers informed about the variety, range, and new collections added to the store.
Also, videos play an important role in increasing sales of sports-related products. So, focus on video marketing and retargeting.
There can be a minor drop in sales in winter because women work out less at that time. However, you can make the most of this temporary slump in sales by coming up with new offers. By the way, consider Pinterest to be your best friend in promoting sports bras.
Also, you don’t necessarily need to spend on paid ads as brand trust matters for sporting goods. Moreover, if you have an email list, do not forget to send regular promotional and new collection emails.
6. Hair Clips
This is an evergreen product that is a staple in women’s vanity. Little girls and women of all ages need them to fix their hairdo. These much-in-demand products are lightweight and easy to ship.
Whether you come up with quirky designs or choose the conventional ones, you will have takers. Let’s look at the trends:
It seems like a pretty hike at the moment. Moreover, the monthly searches are 135,000. Though the competition is way too high, you can target different types of hair clips for better conversions.
For example, hair clips with pearls, hair clips with flowers, butterfly hair clips, etc. Also, it is more popular among the age group from 18 to 25 and mothers between 35 to 44 who are in regular look for stylish hair clips for their girls. After all, all mothers want their princesses to look beautiful.
As far as marketing is concerned, you should focus on SEO traffic and social media. Your e-commerce website should have a good SEO so that people land on your product page when they search for ‘Hair clips’.
Also, create fan pages on Pinterest, Instagram, and Facebook. You can leverage the power of social sites to drive huge traffic. I do not suggest Paid ads, however, if you want to run ad campaigns, target the right audiences.
Build campaigns targeting countries like the United States and the United Kingdom on top.
You should also list and sell your hair clips on Amazon, eBay, Etsy, Wish, etc. They are the most trusted sources and people normally visit those for different varieties available. There are chances for increased sales.
Make sure the clips are high-quality and durable. The better they are, the more people are going to buy back again from you.
7. Watering Can
Interestingly, watering can have become one of the top trending products to sell in 2020. Those who love gardening can definitely not go without a watering can.
It is even more relevant when transplanting or seeding outside and if the garden is indoors. They simply provide the right volume of water the roots need.
A watering can is basically a container that has a handle and funnel. You can carry it along anywhere with you and water your plants. They are most often used by gardeners.
Since everyone is maintaining social distancing and staying home during these days, they have more time to look after their plants. And, without a watering can, it is barely possible. So, it makes sense of it being purchased by many.
Also, it makes the “Watering Can” product easier to choose and sell due to rankable SEO competition. Also, it has a good search volume of 33,100 monthly. Your target audience should comprise middle-aged adults from 35 to 44 who love gardening.
It is surprising to know that most trending searches come from the United Kingdom, Canada, and Australia.
You can reach your potential buyers through social media platforms like Pinterest, Facebook, and Instagram. Join gardening groups on Facebook and promote your product.
Similarly, on Instagram, you have to find influencers who are into gardening and offer them a remuneration to market your watering can.
In my opinion, you should also create a blog featuring different types in addition to the style, capacity, shape, and color of the can.
Again, like hair clips, it would be best if you sell your products on Amazon, Target, Etsy, and eBay too.
8. Fishing Rod
Fishing is a much-loved sport all around the world and for some, it is a hobby to help them unwind. For fishing, one obviously needs a fishing rod and therefore there is a high demand for it.
However, there is a very limited market. You should prefer selling it in the United States, Canada, Australia, and New Zealand. List your products on Amazon, eBay, Etsy, etc.
The search volume is pretty good with 60,500 monthly searches. However, despite high SEO and paid competition, you can still focus on LSI keywords like craft fishing rod, fishing rod Minecraft, fishing rod and reel, etc.
If you reach the target audience i.e. the men who love fishing, your fishing rods will sell like hotcakes. For marketing, the best place would be Google Shopping, Amazon, and eBay.
You must also note that fishing is seasonal and it is natural to see a decline in sales during the off-season. You will see your sales pick up eventually.
9. Seat Cushion
Highly popular in countries like United States, United Kingdom, and Singapore, seat cushion makes it easy for those who have to stay seated for long hours at work in front of the desktop. Not only at work, but it is set in a comfortable way in homes and cars.
This particular product has witnessed a tremendous rise in demand and if you use a proper marketing strategy, you can sell it and make huge sales online comfortably.
In addition, it has 22,200 monthly searches with moderate SEO competition. Which makes a good option to market the product. However, be careful if you are running paid ads. There’s a huge competition and you may have to bid high to outrank those top positions.
Moreover, it is targeted at both men and women who have a sedentary lifestyle and are in the age group of 18-24 and 35-54. This much-in-demand product should be on your website if you want to make a huge number of sales.
Take full advantage of Pinterest and Instagram. Create fan pages, post product pictures with detailed descriptions, and add product comparisons on sites like Google Shopping, Yahoo Shopping, Shopzilla, etc.
Also, publish well-written product comparison content on sites like Medium, SteemIt, LinkedIn, and Reddit. Quora is also a good option to market your products through content.
10. Outdoor Solar Lights
If you want to save money, solar-powered lights are the best bet for outdoor lighting. Apart from being economical in the long run, they will enhance the exterior visual appeal of your house. Lights of good quality perform well and look pretty. Moreover, they are eco-friendly and require low maintenance.
Renewable energy like solar power is cost-effective in the long run and is growing in demand like never before. This makes outdoor solar lights the top trending products to sell in 2020. And, as an online retailer, you can make amazing profits just at the right time.
This trend is not going anywhere because people are showing interest in using clean energy for the environment. Moreover, the product has a monthly search volume of 40,500 which is pretty amazing.
With an SEO difficulty score of only 56, and having 11,897 people clicking on SEO results, it makes the product promising.
Also, you have a wide range of LSI keywords, for which you can rank your products. Individuals of age group between 35 to 64 and 65+ tend to be more interested in solar lights.
To market the product, make Facebook your best friend. You can even create eye-catching infographics to highlight the advantages of using them. This will help you make more sales.
You should also list your products on Amazon and similar sites if you are the manufacturer or seller. However, if you are a third-party seller, you should focus on other methods.
11. Couch Cover
Couch covers help in keeping couches as good as new for a longer period of time. Instead of having to spend exorbitantly on getting new furniture, you can use couch covers. They are a must for homes with pets and kids as well as rented-out spaces.
The couch cover market is growing and it is expected to grow by 5.3% every year till 2023. This makes the product a good bet for you as an e-commerce website owner.
Coming to the search volume, the product has 135,000 monthly searches. SEO and Paid difficulty score seem way too high, however, you can run paid ads on search engines like Bing and Yahoo.
Also, Pinterest, and now Instagram, being the home of fabric, fashion, and clothing, is the best platform for product exposure. Build beautifully created pages and add as many cushion cover designs as possible.
You can divide the pins according to size, style, and fabric. Promote your product online with paid ads and use social media to reach out to the maximum number of people.
12. Door Mat
This is a very common household item and will never go out of trends. Doormats are used to enhance your interiors and make a statement. In recent times its demand has witnessed an upsurge.
Moreover, it has a good number of monthly searches, nearly 60,500 out of which 17,452 are organic SEO clicks and 12,000 paid clicks. So, try focusing on both SEO and paid ads.
You should work hard on your social media reach. With high competition in the market, it is difficult to bring your product above all. So, offer something out of the ordinary and see how they sell.
Ensure that the SEO of your e-commerce website is in place so that your product is visible when a user searches for keywords related to ‘door mat‘ on Google.
13. Lumbar Pillow
Whoa! I never thought it would be the top trending product to sell. A lumbar pillow is intended to help individuals get relief from lower back strains and sprains. This orthopedic cushion is made using fiber and foam.
As a huge part of the population work in front of a desktop all day there has been an increase in back problems. Therefore, it is the best time to sell lumbar pillows.
Lumbar Pillow has an 18,100 monthly search volume with an SEO difficulty score of 54, which seems good enough to promote the product. Also, it is popular among all age groups.
You can market this in a smart way using different social media platforms, search traffic, and paid ads to reach the people who will need this product. Come up with special offers and discounts to attract more visitors.
14. Spin Mop
Spin mops (rotating mops) are known to provide deeper cleaning as compared to traditional mops. Everyone would love to have a product that helps them with hassle-free cleaning.
It is the best choice for fast floor cleaning, non-messy wringing, and no more back pains. Spin mops are the highest trending home & kitchen items and are selling in huge numbers.
It can be seen that this product is getting steady traffic right from 2016. And, 2020 has brought in a big hike making it a must-have product on your list. If you have cleaning products on your e-store, you can easily add these spin mops to one of your categories.
Moreover, it has a less competitive SEO score and 22,200 monthly searches which makes it a sure-shot product to sell. Target keywords and keep your SEO on point to be visible during searches.
And, when it comes to the target audiences, you can target people in the age group from 35 to 65+. Marketing mops should not be challenging. You can focus on search traffic and buy paid ads like Google ads, Pinterest ads, and Facebook ads.
Though I don’t think social media is the right place to promote the mops, you should list your products on Amazon and sites alike.
It is important that you have a good hold on local selling. Make sure you place products on local shopping sites.
15. Dog Bowls
Another product that you must sell as an online pet essentials store owner is the dog bowl. Dog bowls are a pet accessory that every dog-lover would want to have.
You can try getting creative and offer personalized dog bowls like printing the name or photo of the pet on the bowl. Moreover, there are varieties you can sell like steel, ceramic, plastic, etc.
There would be nothing more fascinating than having stylish bowls for a pet lover! In 2020, the bowls are in more demand than ever before, making it one of the top-selling products in pet supplies.
Also, like spin mops, dog bowls have a promising search volume of 22,200 and an SEO difficulty score of 55. And, when it comes to sales, paid ads have a higher conversion rate as compared to organic search traffic.
Moreover, middle-aged groups (35-44) seem more interested in buying dog bowls than groups between 45 to 54. Make sure you have more options to sell in your store like dog bowls with stand, elevated dog bowls, etc.
Reach out to the target audience through social media and Reddit-type sites.
Conclusion
So, these were the top 20 trending products to sell in 2020. Adding these products to your existing product list will help you make heavy profits. Just keep your marketing strategy right and follow the best SEO practices for your e-commerce website.
Moreover, you can increase the sales of your e-store by having trending products on your list. When you know what all products are selling the most presently, you can analyze which ones would work well for you.
Additionally, as a part of your sales process, you need to find a new audience to purchase your product. Though it may be difficult, you have to find out a suitable strategy to reach the target audience and boost sales.
Right now, there are a lot of ways to make your product reach the audience it is meant for. Also, they are free of cost.
Whether you own a local business or a global one, the above tips and guidelines won’t change. In fact, they will help you save both money and time when you try to improve your sales numbers and level up your brand.
1. Make Email Marketing your best friend – In 2019, the number of email users around the world was 3.9 billion and this number will increase to 4.3 billion by 2023. Therefore, email marketing is clearly the in-thing!
2. Organize Your Social Media – Social media is an integral part of everyone’s lives. On average, a person spends 3 hours a day on social networking sites. This indicates that you have to include social media in your sales strategy.
3. Utilize the Power of Videos – According to studies, 54% of the consumers are interested in watching videos of the brands they buy from. It is hence important for businesses to create video content.
4. Be Passionate for Influencer Marketing – The fact that influencer marketing is used by 93% of marketers is enough to convince one that it works really well. (Source: Oberlo)
The best one is using social media and email marketing. Using platforms like Pinterest, Instagram, Facebook or even your own blog can help you in building a solid bond with potential customers.
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