And in the past few years, videos have emerged as an extremely effective marketing tool that helps boosts conversion and sales.
PressPlay is one of its kind; a very powerful video editing software which allows you to create amazing videos for your brand in just a few minutes.
Businesses have largely used the PressPlay 1.0 version (released in 2014) to create video sales pages to grab the attention of thousands of people and convert them into sales with the use of amazing PressPlay elements.
The elements included social sharing controls, video backgrounds, and templates, detailed analytics of user behavior and lead generation capabilities.
Looking at the success and lots of positive reviews received from all around the globe, the creators of PressPlay, Mark Thompson and Matt Callen decided to come up with a more exciting version named “PressPlay 2.0”.
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PressPlay 2.0 is considered one of the most powerful customizable video player on the market with a completely new design interface and new groundbreaking features. The most customizable and flexible HTML5 video player, allows you to leverage 100% free video hosting with platforms like YouTube and Vimeo, while never scarifing on all of the functionality PressPlay offers.
Featuring:
If used correctly, this software can substantially increase traffic to your website. And more traffic will naturally lead to more sales.
There are many superior features that the PressPlay version 2.0 has over the version 1.0. These features are as follows.
This gives you a lot of freedom to insert the needed, and change the characteristics of the video.
The options to put the watermark of the company, the name, and email of the company, the insertion of the Call to Action or CTA button and the option to share on social media networks are some of the key features that have been added in the new version.
Here’s a sneakpeak of the controls:
Version 2.0 of PressPlay offers the ability to control the video players‘ skins, graphics, and watermarks so that you will be able to give the customers the perfect viewing experience.
PressPlay 2.0 offers the customization of the product video towards the audience.
For example, the options can be set differently for those who are over 40 and under 40 making the product details much clearer and for those over 40.
The software also features a resume playback option which stops when the customer leaves or navigates the page and resumes the play option from where they stopped when they return back.
The newly added options like share gate and CTA gate allow the viewers the ability to have different options to the video.
The beautiful and eye-catching skins and graphics that will attract the viewers can be created by the Lead gate and Overlay annotation technologies that have been added in the PressPlay version 2.0.
The viewer based tracking allows you to know how the customers have reacted to your video.
These features are topped up with google analytics where it helps to track all the important engagement that has been done on your site.
Using the embed code, you are able to embed the video anywhere and get the features of PressPlay. All you have to do is simply copy and paste the video. The playlist can also be created according to your wishes.
Once you land on your dashboard, the software asks you to “create a new video campaign”, after which you are taken to the video editor where you can customize your video in any way you want.
Each of the settings includes a number of elements like video autoplay and pause, selecting video skins and controls, and choosing the source from where the video has to be picked.
Each of the element can further be customized to meet your needs. For example, for “Auto Play” the below settings can be updated:
Similarly, within each element, you can play around with the settings. Let’s have a quick walkthrough of the press play dashboard so you clearly understand what all the tool can do to your video 🙂
There are many video marketing software available in the market, but the reason that PressPlay stands out from the rest are many. The main reason is that when using PressPlay you don’t need a programmer or designer to design your marketing video.
The other reasons that will come alongside the software like.
PressPlay version 2.0 has two payment plans,
Alongside, you are definitely offered a few upsells which are completely optional and you can skip the sales pages right at the bottom of the page (click no thanks).
Money Back Guarantee: 30 Days
The Upsells are:
PressPlay is jam-packed with features to offer you complete control over your videos and can help your brand grow.
…and of course, without ever paying a single penny for video hosting.
No matter what type of website or business you own – we all know that VIDEO is the future of marketing.
PressPlay is a must to have in your marketer’s toolkit!
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