Emails have been there since our childhood. We all have an email address today. We know emails work as a great medium to exchange formal messages and texts. However, over the years, millions of companies have used email as their primary source of marketing.
Emails are popularly known for the email marketing tactics opted to promote a business. Our inbox is filled with promotional messages, offers, newsletters, and whatnot. Almost every company today tries to elevate itself through emails. These actually worked!
When there were no social media, emails played an important role in connecting with the customers and subscribers.
But after the massive emergence of social media things have changed. With the widening popularity of so many platforms, do you think email marketing is still the most effective marketing tool? Had email marketing reached its saturation point? Let find out!
Table of Contents
Has email marketing come to a saturation point?
Email marketing isn’t dead! Despite so many social media platforms and communication channels, email is still one of the top online marketing strategies. Moreover, it is 40 times more effective than social media channels when it comes to customer acquisition.
May it be attracting more customers, growing your audiences, or even increasing sales, email marketing will always remain the king.
Emails are not just a part of the cost-effective marketing tactics but involve a lot more. They stand at a significant level even today. As per the current statistics:
- Emails today stay in the third position as a source of communication; both B2B and B2C.
- 87% of business professionals consider using emails for business purposes (B2B).
- Almost 79% of B2C marketers use email marketing as their content distribution channel.
- The CTRs for B2B email campaigns are 47% higher than B2C campaigns.
- For approximately 59% of marketers, email marketing is the source of maximum revenue generation for their business.
Even better, here are a few more statistics stating the present and future situations. This helps determine the answer to the question; email marketing is in no way near the saturation level.
- In 2020, there were 4 billion global email users. The numbers are projected to grow to 4.6 billion by 2025.
- Approximately 306 billion emails were sent and received in 2020. It is projected that by 2025, the numbers will increase to 376 billion emails every day.
- In the next 4 to 5 years, the number of emails exchanged is expected to reach 519.6 billion emails per day. Being a dominant tool, emails are popular even today.
Even after the emergence of several social media and online platforms, 95% of business communication takes place through emails.
Email marketing has further proved to get the highest ROI. This is because people are likely to click the offers, avail coupons they receive in their inbox.
Moreover, since they receive emails only for what they’ve subscribed to, these emails tend to be content related to their interests. Thus, the audience tends to give more attention to the emails they receive.
Statistics prove that marketing emails influence the customer’s purchase decisions. In addition, it helps increase customer retention.
Apart from this, the Econsultancy/Adestra email marketing census 2019 confirms that the prediction of the email being dead is totally wrong.
Moreover, email marketing has innovated itself with the technology and has never outdated. The major focus areas that have kept emails going are the following:
- Increased encryption
- Evasion of inappropriate emails
- Development of more attractive emails.
Thus, one can conclude that there still have been innovations leading to email marketing.
4 major reasons that prove emails haven’t gone outdated
1. Enhanced inbound marketing
Inbound marketing has massively increased, and it actually works. The tactics when used well do the following:
- Bring the focus of the user
- Engage and attract them to your website
- Convert them into leads and make them your loyal customers.
The customer is the kingpin of any business. With the increasing knowledge and popularity of technology in the market, email marketing has been able to cover most of the customer market.
Emails are full of information right from newsletters to offers and discounts raising the trend of inbound marketing.
2. Rise of phone-based email marketing
Since the emails are on your tips these days, people tend to access their mailbox through their mobile phones consequently. Mobile phones have gained the highest popularity for accessing emails.
This has improved the click rates, conversions, and the best source for your subscribers to get back to your website.
Marketers use various tactics like offering promotional discounts, offers, latest releases, newsletters, etc. This keeps the customers going with the most recent updates.
3. Personalization
With the introduction of dynamic email marketing, research says there has been,
- 24% increase in sales due to personalized emails
- 28% lesser unsubscribe rates
- 39% increased open rates
This improvement has especially been possible with the introduction of CRM software. Various CRM software help marketers analyze who is taking interest in their emails and who’s not.
This improvement has especially been possible with the introduction of CRM software. Various CRM software helps marketers analyze what audience is taking interest in and who’s not.
They send personalized emails based on the performance of the subscribers and customers. Thus, segmentation of the database has helped the marketers put the right thing in the right place.
A study shows that personalized messages have an average ROI of 122%. In addition, it generates 6x higher transactional rates when compared to non-personalized emails.
4. Increased ROI
Emails have shown an increased ROI from 4,300% to 4,700%. That’s a huge rate. According to THAT Agency, if marketers use email marketing tactics properly, the results will undoubtedly be the best from email conversions.
It includes inbound techniques, list segmentation, and personalization to send the right email to the right person, etc.
Conclusion
The statistics ultimately prove that email marketing has been the latest trend for 50 years now. And it does not end here. The trend will keep going and is really worth it.
Emails until 2021 have seen no downfalls as the innovative strategies have always taken them over and over.
Moreover, emails have been one of the cost-effective forms of marketing. This opportunity not only opened a door for the marketers but gave them a platform to react to their customer responses.
As technology advances and people become more proficient in understanding analytics, emails will only give you better returns.
Being popular among 95% of the businesses today, it still is on its rising path. The saturation seems to be quite away at the moment.
If you own a business and haven’t started with email marketing, it is best to start working on it today and get desired returns for your business. Simply follow a few little tricks and be a winner of your email campaigns.
