Hey, here is my detailed ConnectExplore review. ConnectExplore is a software created by founder Wilco de Kreij in response to the issues he was facing as a Facebook advertiser himself.
Facebook advertising has grown over time and evolved to help a number of people. Since a large number of users are now on Facebook, businesses and marketers are using this platform to advertise and earn revenue through their ads.
ConnectExplore has been created by Connectio company. It aims to provide people with the best tools for Facebook marketing and advertising. The products developed by the company are helpful for all business sizes and can be easily used with no prior training.
Today’s review discusses what exactly is ConnectExplore? Further, it shows how exactly the software works and how does it benefit you as a Facebook advertiser? In addition, it enlists what problems does the software resolves actually?
Table of Contents
What is ConnectExplore All About?
ConnectExplore is a software that helps you target your audience better and generate more revenue through Facebook Ads. The software shows users which interests are more popular among the targeted audience.
In simple words, ConnectExplore simply shows you which interests have more audience and which ones should be used while creating Facebook Ads.
Basically, ConnectExplore gives you information that is not shared by Facebook. The software helps you generate more profits and make the best out of Facebook Ads.
Why use Connectio ConnectExplore?
Although Facebook advertising is a successful and profitable venture, many people find it difficult due to common mistakes.
According to the company experts, there are 3 mainly made mistakes made by Facebook advertisers which damage the earnings from ads. They are:
- Trying to attract the same audiences
- Targeting everyone who is inside within the interest
- Not evaluating the efficiency of current strategies or what works.
The founder of connectio, Wilco de Kreij, “identified” that these problems exist in most of the ads. After much research, he developed ConnectExplore which is an application to eradicate these shortcomings of advertisers.
It definitely helps you automate and optimize your Facebook advertising 🙂
What problems or hurdles does it resolve?
If you are an experienced Facebook advertiser, you must have noticed the changes in Facebook ads. The targeting has become harder because there are fewer interests available. Now you have more competition than ever.
Moreover, each and every day more accounts participate in the bidding process for ad placement, which influences the CPR a lot.
This is the reason why ConnectExplore has been created; to tackle these issues. While Facebook gives you the option to target audiences according to their interests, the platform does not show which interests can get you more attention and income.
In addition, ConnectExplore also gives you a bidding advantage. Usually, Facebook Ads show you the biggest interests on top of the interest list. It seems logical to choose the biggest audience, but in reality, it is not very efficient.
The bigger audiences you will choose according to their interests, the greater competition you will end up in. So, sometimes it is wiser to choose an interest that has a smaller audience. This is because there is less competition and more space for growth.
However, if you are already an advertiser, then you must have experienced all these issues. Creating interesting content is a challenge, but it does not come even close to the hurdles of targeting. ConnectExplore helps you do high-quality targeting.
How does it benefit?
By using ConnectExplore, you will be able to get the following advantages:
1. Targeting different interest groups
Facebook advertisers target the same 25 interest groups. This is why the competition is so high and each CPR costs more than ever. ConnectExplore shows you more interest groups and gives you chance to discover audiences that are not targeted by somebody else.
2. Making sure you are targeting the chosen audience
Facebook defines interests according to page likes. There is a big chance someone might end up in the interest group they do not really belong to.
It might be possible that you liked a Facebook page that does not interest you that much. With Facebook’s interests, you cannot be sure you really are targeting the audience you have chosen.
ConnectExplore gives you an opportunity to target people who match with at least several interests from the selected list. This way you can be sure your ad will be delivered to the right people.
3. Interest Layers
This is a very good feature that makes sure the targeting is efficient. There can be several main interests related to your audience. ConnectExplore gives you chance to add even more specific interests to general ones and “layer” the interests.
The software does it automatically and saves you valuable time. “Layering” allows users to Hyper Target the right audience and do not waste recourses on random people.
Who is it for exactly?
ConnectExplore software is for anyone who uses Facebook Ads. Even if you are not a professional marketer, you can use it. Software is very user-friendly and accessible for anyone who advertises through Facebook.
Marketers can make use of this software and boost the efficiency of Facebook Campaigns. Whether you are working on social media, e-commerce, or affiliate marketing ConnectExplore is the right tool for success.
Marketing Consultants will be able to monitor the interests groups and offer clients the best targeting opportunities.
Small business owners who are managing their own Facebook page can make it easier to target the right audiences and get the necessary help.
ConnectExplore Features
It is exciting to know that ConnectExplore works through a simple user interface and offers various helpful tools for people. Some of the notable features of this software are:
- ConnectExplore helps to find interest in ads that Facebook Ads Manager or Audience manager won’t be able to offer. The “audience search tool“ can be easily used to search the interests by entering one word along with a reference word and language to find different interests of people. The interests can be easily selected from the panel to be added to the preference list. The preference list offers an option for a suggestion and to easily apply the interests to the Facebook Ad set.
- “Page Search“ is another feature of this software that helps the user to search for pages on Facebook according to a specific keyword or interest. The pages can easily be filtered to match interests and show ideal choices for advertising upfront.
- Another available feature “Explore Pages“ can be used to view different pages liked by a popular Facebook page. The user can then check the liked pages in filtered results for advertising. This method is a simple way to discover new visitors in a short amount of time. The pages liked by popular people and communities on Facebook are often a good platform for placing ads that generate steady and ample revenues.
- Once you get an initial list of interests, ConnectExplore suggests an additional list of highly related suggestions to target through “Automated Suggestions“.
Additional advantages of this tool that make it the perfect option for advertising are given below:
- Selects Audience carefully using filters – While showing an advertisement, Facebook targets all the people who have liked that page. However, ConnectExplore instead uses different filters to select the specific audiences for advertisements. This way, a good response is observed from the audience as they have been targeted based on certain criteria fulfillment as set by the user. The revenues generated with the help of layering are far more in comparison to general targeting adopted by Facebook.
- Monitors effective interests and manage different ads – ConnectExplore is also a great tool for monitoring different ads and the performance of interests. Users can simply view the performance statistics of their different ads and choose to remove the interests which are not performing adequately. This helps in reducing the expenditure to a great extent and eliminates the need to view the performance of each advertisement one by one.
How does ConnectExplore software work?
After hearing about the software, you must be wondering how exactly does it work. We are going to share the whole process with you.
First of all, let’s overview how does ConnectExplore manage to get this valuable information. Connectio creates the software by using Facebook APIs: Marketing API and Ads API. By using these APIs company managed to cleverly use already available information and create additional value for Facebook Ads users.
Here’s how you can start using ConnectExplore:
First of all, you will need to connect your Facebook account to ConnectExplore. This is an easy process and you will do it in no time. ConnectExplore will show you add accounts that you have access to. You will not need to do much; the software has it all figured out.
After the setup, you can start your audience search. You can:
- use smart filters to get the best interests
- choose markets, languages, and overall keywords describing what you are looking for
- include or exclude certain groups as well.
After this, you will see the results. ConnectExplore can offer you more than 100 interests, while Facebook’s limit is 25 interests. You will see the interest in audience sizes, which is a big benefit that you are getting from the software.
Once you select the interests according to which you are planning to target the audience, you will get even more specific audience groups. This tool gives you a chance to target the right group of people and get more customers.
After you are done with the selection, you can simply apply them to your adset with just one click.
A Quick Demo of ConnectExplore Dashboard
My ConnectExplore Review
ConnectExplore is a great tool to optimize and monitor Facebook advertising. It uses effective techniques to generate more revenue and also helps in reducing the costs of advertising.
The Connectio ConnectExplore tool offers a wide variety of options that can be employed to avoid excessive research and save time on monitoring the advertisements as well.
You will be able to discover the right audience and target your ads more efficiently. There are multiple proofs of marketers getting more sales through ConnectExplore and the best part is, the software creators always look for information updates and improvements. With ConnectExplore you can expect to save valuable time and generate more sales.
The downside is that the software does not have a free plan which might be an issue for some potential users. On the other hand, you have a 30-day money-back guarantee.
Overall, the software is worth your resources, and we are sure, with ConnectExplore you will be able to get the most out of Facebook Ads.
