Before I post my review of the Adwords PPC Mastery course created by Jeng Cua, let me brief you about what made businesses and individuals use paid advertising.
Table of Contents
What’s Adwords or PPC?
Everybody wants to gain maximum visibility and traffic for their website. But, not everyone is successful at it. The trends of the search engines are ever-changing and a successful brand should keep following them to see the best results.
While there are tools like social media platforms where you can highlight your products and services, and even interact with your audience, there are also tools like Google Adwords and PPC which are a little advanced.
Earlier, the use of Google Adwords and PPC (Pay Per Click) was thought of as some sort of affiliate program where you can get traffic by throwing in some extra money.
Whilst, not all of it is true, people really don’t look at the other aspect of ‘why?’.
The main reason why companies were obsessively behind it because it gave them results. Even though not the exact of what they wanted, still many got visitors which they weren’t earlier. Therefore, it came out as a useful tool.
Today, with promotional apps which can be run from anywhere, gaining traffic for a website has become a game. Lure them and you’ll have them. This sounds like a theme for the game, but clickbait never works always.
You need to have a tactical way of gaining traffic.
This where the A-Z of Google Adwords and PPC comes in. Because, if you see, there are still people who browse the internet for buying or consulting.
Gaining traffic and conversions from these tools takes some time. And, for that, you need complete know-how and mastery over the subject.
What does the Adwords PPC Mastery course include?
These days there are a variety of different guides, ebooks, and do-it-yourself software that promotes themselves as great sources to learn Adwords and PPC.
You can find different types of these; however, most of them carry incomplete information and are unaffordable. Thus, keeping professionals and business owners confused.
If you really want to learn how to take full benefit of these tools then the most recommended would be the Adwords PPC Mastery.
This self-teaching course is available in the form of 12 modules consisting of 79 video lessons, which can be taken at your leisure.
The best part of this course is that it is affordable and you can actually see the difference in the results.
For those who spend carefully on their advertising budget and want to see exponential growth, they should definitely try this course.
The course is loaded with valuable features and lessons that will help you master the art of running successful Google Adwords and PPC campaigns.
Today, PPC and Adwords have become important for every online business and professionals.
With the right campaign strategy, you will be able to find the right customers, get identified in your respective industry, learn how to create effective ads that bring conversion, and learn how to use the power of remarketing.
The 12 modules are spread across areas that are essential in digital marketing, wherein you can gain the knowledge on:
- how to present your brand on Google,
- how to get the best out of Adwords,
- what are the best practices and
- how can you get more clicks on your ads?
You’ll also learn about the keywords that are crucial to your brand, and create ad groups around those.
You will be able to learn how to auction in Adwords and more about the expansion options.
What it does actually?
There is a complete guide for remarketing which will make you a pro at it. Not to forget the power of conversion, bidding strategies, and creating essential Adwords scripts for a high-performing ad.
All these can be learned easily from the comforts of your home.
You can check out this link if you want to buy this now, wherein you can have it in about 50% of its original price along with a bonus curriculum of Progress Interaction Workshop.
Why you need it?
Many people ask why not hand over this difficult task to a digital marketing agency or hire a professional for this?
The answer to this is that hiring an agency or professional will not get you your desired results, simply because of your lack of knowledge.
Whether you are a local business owner who wants to get maximum profit for his/her shop or if you’re an individual who wants to sell his/her product online; you have to learn about Adwords and PPC.
It is a different scenario whether you want to apply this knowledge or not, but one thing is for sure that nobody can resist seeing their business grow.
Therefore, you will be just broadening your horizon and inviting more people to buy your product or service.
And, not just small and medium enterprises, but even organizations that are into multi-million dollar businesses like manufacturing, FMCG, construction, etc. can also leverage the power of Adwords and PPC.
- The human resources at such levels can organize corporate classes for technical and digital teams and benefit from it.
- Working professionals like dentists, artists or lawyers, etc. also have an immense opportunity by taking the help of the Adwords PPC Mastery course. Since, they face stiff competition in their respective areas, having a good website is not enough. They need to get the proper limelight and this is where this course would prove to be beneficial.
- For e-commerce businesses, it is a different matter altogether. Since their whole operations are online, just a working knowledge of search engines won’t do any good. No matter how good the products are or how quick the deliverables are; nobody would know about it unless it comes up in the searches.
Therefore, the successful application of Adwords and PPC becomes crucial at this stage.
Final thoughts
Apart from running a good blog and social media campaign, digital teams would need to run a better Google Adwords and PPC strategy.
The Adwords PPC Mastery course will launch officially in few days, but you can take full benefit of this miraculous product at almost half of its price!
