Email marketing is one of the most popular marketing strategies today. The utter simplicity and cost-effectiveness have ensured that almost every website use email marketing as one of their major marketing techniques.
However, like any other method, there is always a scope for improvement.
Over the years, many tools have been developed that makes email marketing more effective, efficient and appealing.
I will try to talk about the best ones here.
Some of them are rather new, while others are tried and tested. However, each of them will ensure a better marketing strategy for your campaigns.
Here are the 5 most popular email marketing software cum autoresponder tools on the market right now:
Let’s begin with the most popular tool in the market right now. The huge popularity of Mailchimp is primarily because it is free.
For freelancers and small businesses, MailChimp turns out to be the best option, with enough features to keep you going.
There is a premium version too if in case you get bigger and better. Unlike many other tools, your platform is not an issue with MailChimp.
Be it WordPress, Magento, HubSpot, Facebook or anything else; Mailchimp integrates flawlessly with every platform. This ensures that you don’t have to compromise on your preferred platform in order to use MailChimp.
Of course, the primary reason for Mailchimp’s popularity is that it is 100% free. There are no hidden charges; you get exactly what was promised.
For people who are just beginning or have a relatively small audience, then Mail Chimp works fine for you.
However, one huge flaw of Mailchimp is the double opt-in. If someone wants to subscribe to the mailing list, he will need to first subscribe to the website and then confirm his subscription in the email.
Since many users find the extra step cumbersome, this leads to decrease in the size of users. MailChimp is free but it also provides very limited features. For anything else, you need to pay additional amount.
If you want everything at an affordable price, nothing beats ActiveCampaign.
Arguably the best email marketing tool right now, ActiveCampaign provides a host of features.
It has its own CRM system that allows you to manage leads without depending on the external tool.
The best part about ActiveCampaign is how easy it is to create marketing automation sequences so that you can send out emails automatically.
These sequences can be customized, so that different emails are sent to a different segment of users.
ActiveCampaign also comes with extensive customer support, so no glitch stays for long.
The Zapier integration allows you to connect ActiveCampaign to many useful services like GoToWebinar and Evernote.
On the downside, ActiveCampaign doesn’t give intuitive insights, so it becomes a bit harder to analyze the data about your leads.
But apart from that, ActiveCampaign is simply the best tool small and medium businesses can get their hands on.
Another marketing tool (my favorite) known for its affordable features is GetResponse. What makes GetResponse great is that it has all the essential features in it, making it a complete tool for beginner and small-to-medium businesses.
To begin with, GetResponse comes with hundreds of email templates, thus making email creation a piece of cake for you.
The overall design is very simple, making user experience worth complimenting. Customer support forms another attraction, which is quite important for new users.
For people who like to experiment new things, GetResponse comes with A/B testing. All of this could be yours at a very affordable price.
The cost is constant, so you don’t end up paying more as you expand.
There are some flaws in GetResponse, sure. Few essential features like form binder and list deletion are not easy to use and often trouble to users. But if it doesn’t bother you much, then GetResponse is a great marketing tool to have.
Perhaps not so technologically edgy as others in the list, AWeber is still the first choice for many.
Despite not giving any unique and latest features, AWeber gets the work done just fine without any hassles.
The best part about AWeber is that it is a tool for the big companies. If you have a huge mailing list with tens of thousands of users, then AWeber is the guy for you.
One interesting feature is the split testing, which allows you to send different variations of a mail to different users of the same segment. It gives you great reporting and data, which allows you to gain better insights.
Other features include autoresponders and third-party integration, like WordPress.
On the downside, AWeber is slightly more expensive than other email marketing tools while giving slightly fewer features. However, if you want to experiment with different tools, then there is no harm in giving AWeber a shot.
If your entire business is about blogging or text-based content creation, then ConvertKit could be a great choice.
Despite being new, the tool has become a favorite of bloggers who want to maintain lists and promote their blogs.
Since it is focused on an individual’s use, it gives great insights into the traffic your blog receives. There are enough features to get your task done without compromising.
ConvertKit also provides you with enough automation, allowing you to create use cases for different emails.
The only flaw in ConvertKit is perhaps its price, which is definitely higher when compared to other tools.
Also, it is not particularly suitable for large mailing lists. However, if you are a writer or a blogger, then this is the best email marketing tool you can have.
Email marketing is definitely fashionable even today and would continue to be so for quite some time. However, in order to get the best out of it, you would have to use such marketing tools.
They might seem like an unnecessary overhead initially, but with time, they definitely prove to be worth it.
If you would like to learn the entire process of email marketing, click here.